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The Niche Reference

The Niche Reference

A new name, inspired by all influences…

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Category: Pop

Pop Essays #66: Olly Murs, ‘You Don’t Know Love’

Jul 10, 2026Jul 10, 2026 ~ Alex the Pensmith ~ Leave a comment

After a tumultuous stint hosting the show that had launched him - The X Factor - 2016 saw Olly Murs come back in fighting spirit with the first single off of his chart topping fifth studio album, 24 HRS...

Pop Essays #65: Thunderbugs, ‘Angel of the Morning’

Jul 3, 2026Jul 19, 2026 ~ Alex the Pensmith ~ Leave a comment

Thunderbugs were all poised to be one of the big new girl groups of 1999 - except their label's budgetary excesses saw to it that things didn't quite work out as they were meant to...

Pop Essays #64: Girls Aloud, ‘Swinging London Town’

Sep 26, 2025Jul 2, 2026 ~ Alex the Pensmith ~ Leave a comment

Girls Aloud's third album, Chemistry, was by far and away their most universally adored by both critics and fans. So why exactly did it - relatively - underperform compared to their previous releases?

Pop Essays #63: Daniel Powter, ‘Free Loop’

Jun 19, 2025Sep 25, 2025 ~ Alex the Pensmith ~ Leave a comment

It was always going to be a task for Daniel Powter to follow up the worldwide mega success of "Bad Day". But his fate as a one hit wonder was sealed by his label's costly failure to adhere to chart regulations...

Pop Essays #62: Nelly Furtado, ‘Powerless (Say What You Want)’

Jun 12, 2025Jun 19, 2025 ~ Alex the Pensmith ~ Leave a comment

For the first single from her second album, Nelly Furtado channeled her experiences of the industry and growing up in Canada into an empowering anthem about reclaiming identity and forging your own path...

Pop Essays #61: Victoria Beckham, ‘I Wish’

Jun 5, 2025Jun 12, 2025 ~ Alex the Pensmith ~ Leave a comment

Despite being on an almost constant losing streak with her solo material outside the Spice Girls, Victoria Beckham did smash a fair few preconceptions than her critics - or even she - gave herself credit for...

Pop Essays #60: Simon Webbe, ‘Lay Your Hands’

May 29, 2025Jun 1, 2025 ~ Alex the Pensmith ~ Leave a comment

With his debut solo single away from Blue, Simon Webbe quickly confounded all predictions and expectations by letting the music do the talking...

Alexis Strum: Britain’s best popstar you don’t yet know

May 27, 2025May 28, 2025 ~ Alex the Pensmith ~ Leave a comment

Alexis Strum was one of my best kept music secrets for many years. Hopefully, with a new album on the way, she can be yours to discover too...

Pop Essays #59: Preston, ‘Dressed To Kill’

May 22, 2025May 28, 2025 ~ Alex the Pensmith ~ Leave a comment

Whilst his post-Ordinary Boys solo career was marked dead on arrival before it'd even been given a fair hearing, it helped Preston rebirth into a prosperous new career behind the scenes - crafting absolute bangers like this one...

Pop Essays #58: Mini Viva, ‘Left My Heart In Tokyo’

May 15, 2025May 21, 2025 ~ Alex the Pensmith ~ 1 Comment

The key cornerstone of Xenomania's branch out into an in-house record label, Mini Viva were positioned as the all new pop duo phenomenon to take them from their success in the 00s to the 2010s...

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  • Pop Essays #66: Olly Murs, ‘You Don’t Know Love’
  • Pop Essays #65: Thunderbugs, ‘Angel of the Morning’
  • A Reflection On A Year
  • Top 10 Singles and Albums of 2025
  • Album Review: Olly Murs (@ollymurs) – “Knees Up”

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